Why online buying of men’s grooming products is popular

You cannot ignore the shift in attitude that people are witnessing in male grooming habits. The days that men used to wake up, hop into the shower and be out of the door running all in five minutes are, in fact, long gone. Men today are rocking skin care routines and even giving women a run for their money with statistics from the cosmetic industry suggesting that 52% of male consumers consider their appearance very important. The male grooming market is undoubtedly fast evolving with cosmetic sales being projected to be at 121 million dollars by 2018. Research also indicates that 1/3 of men admit spending at least 40 minutes a day on personal appearance. There are many online grooming videos today that seek to provide guidance and advice when it comes to male grooming routines. Reports show that from November 2013 to May 2014, monthly views of such videos doubled and the numbers are continuously increasing yearly. Below are some of the reasons why purchase of men’s grooming products online is getting popular.

Convenience

The Internet offers great convenience when it comes to making purchases. Not only does it save time and money, but also the effort of having to go from shop to shop. Besides long gone are the days when people had to wait for weeks before receiving orders. Today, there are many stores specializing in mens grooming products online in Australia with some offering same-day deliveries; thus no need to wait. Isn’t this convenient?

Information

There are myriad of information blogs as well as forums on mens grooming products online that provide advice relating to male grooming. Men get insights and tips from such sites on how to handle specific grooming issues and recommendations on the products that will work well for them. Most of this information are not freely available offline. After getting the information, the links to products are usually just a click away.

Eliminates embarrassment

The Internet offers a mask to many men who still feel embarrassed about grooming products for fear that society will judge them as not masculine. This is a safe space for them to enjoy what they love yet still protect their reputation. Also according to a Mintel (2008) report on men’s toiletries, most men prefer to shop for toiletries in a self-selection environment that does not require help from a sales assistant. The information on the Internet, therefore, provides men with product advice, and thus they don’t need speaking to a consultant. They, therefore, feel more comfortable shopping for Australia mens grooming products online than offline.

While the conservative perceptions on mens grooming are slowly fading, not all men have developed a positive attitude towards grooming products. In fact, some are embarrassed to be seen using the products.  Buying mens grooming products online offers a solution to men to enjoy grooming products without having the judgmental eyes of society on them. Besides you can find plenty of cheap Mens grooming products online in Australia as most don’t impose extra charges.

Writen by Eleanor Nolan